China Watch Blog has learnt that ‘The Voice of China’, the hottest show this summer which just finished on Sunday at the Shanghai Stadium, raking in advertisement prices of up to 1.16 million yuan for each 15 seconds slot, is now facing punishment for the organisers’ greed.
The two and a half hour show dragged on for more than four hours because of the huge amount of advertising, which the audience and residents living nearby could hardly bear. Someone called the police, and the show is now facing punishment for going over-time and
disturbing residents late at night.
And apparently the show has earned more than 100 million yuan up to now in ad income only, according to a Shanghai Daily report.
The report said the organizers’ bliss was audiences’ melancholy. In the final live show on Sunday, about 14 rounds of advertisements were aired, each of which came at a crucial result-announcing moment.
Frequently interrupted by advertisements, some live audience members complained that the show wasn’t worth its ticket prices of 180 to 1680 yuan.If you think China Watch Blog's information is useful, click on cup of coffee on left hand side and make a small contribution via PayPal