Mar 08

China Watch Blog wishes to inform readers that Personalized Media Inc., a leader in content discovery and user engagement for online media companies, has launched a new platform for premium publishers, which enables publishers to engage users better with their premium content, and increase the views on their flagship sites.

“Most premium publishers lose 30%-50% of their traffic to search engines. The same publishers spend significant budgets on Search Marketing and Social Media Marketing to drive traffic to their premium editorial content,” said Rajiv Salimath, CEO of Personalized Media. “With our new platform, we help publishers retain users in their premium editorial content pages, and drive users from targeted non-premium sites to the premium sites.”

The Personalized Media platform uses patented semantic Web technology to understand the concepts on a Web page, and then finds interesting and relevant articles, videos and apps from the publisher’s family of sites. The publisher can configure the platform to customize how the content is shown to the user, and prioritize areas to funnel traffic.

The Personalized Media platform increases the following metrics on websites –

No. of views increases by 5%
Time spent on site increases by 10%
The publisher has up to 5% new ad inventory on the premium pages to sell to advertising clients

The platform is designed to plug into the existing ad serving and content management systems used by publishers today, so the publishers can start seeing an increase in traffic to premium areas from day one, without impacting any of their existing systems.

“While there are solutions that recirculate traffic or generate new ad revenues, most of these solutions are not designed from the ground up with the publisher’s needs as the focal point. Our platform is not an ad network, and we don’t collect the publishers’ user data. Our mission is to empower publishers to maximize the value of their premium editorial content,” said Leora Blumberg, the SVP of Business Development of the company.

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