China Watch Blog has learnt that the mainland’s online retail sales volume reached 226.5 billion yuan in the fourth quarter of 2011, according to the Fourth Quarter Online Retail Market Survey released by the EnfoDesk.
Jiefang Daily reported that the total online retail trade volume amounted to 806 billion yuan in 2011, a year-on-year growth of 55 percent.
The retail market maintained a steady growth in 2011. The rapid development of Business to Customer (B2C) mode made great contribution to the online retail market. In 2011, B2C increased 5 percent from the previous year to account for 30 percent of the total volume of online retail sales.
The increasing speed of B2C was obviously higher than that of the Consumer to Consumer (C2C) mode.