China Watch Blog is really blessed to have come across this article about how Mark Satterfield teaches readers the power of persuasion – a common trait found among all really successful sales people.
Their secret? Story-telling. Look at the late Steve Jobs; he was charismatic and people will never forget the stories he told.
In Unique Sales Stories: How To Persuade Others Through the Power of Stories, Mark Satterfield teaches this same powerful sales and marketing strategy that will make them stand out from the competition.
You might be thinking: ‘It can’t be that simple.’ But Mark has proved it is. There is a definite art to story-telling and when Mark is in front of an audience sharing his simple five-step process with them, they get to see that they too can create great stories that persuade and entertain. Audiences are amazed when they see how easily they can learn the art of persuasion and how it will make their clients remember them because they made it believable.
Mark Satterfield uses Super Bowl commercials as an example of the power of a story. Those ads run around $3 million for 60 seconds and people never forget them; in fact, the commercials are now almost as popular as the game itself. Anyone can now have that power at their fingertips – minus the $3 million tab!
Very few people are natural-born storytellers. Mark admits he wasn’t – but it’s a skill he learned and he now passes that skill on to readers and audiences. The power of persuasion is strong and audiences are thoroughly entertained when he shows them how easily they can learn to do it too. He’s proven it works – after all, we know that’s the one thing all successful professionals have in common – telling great stories.
Unique Sales Stories is a practical guide for developing and delivering memorable stories. Divided into three main sections, it offers a collection of Mark’s essays on creating unique stories with step-by-step instructions on how to develop your own one-of-a-kind sales stories, and includes a variety of examples he has developed for clients to use.
Mark has a Masters Degree in Psychology and an undergraduate degree in English from Washington University. Prior to founding Gentle Rain Marketing, he held executive positions with PepsiCo and Kraft Foods in addition to having served as the Director of Career Services for the Graduate School of Business at Emory University. He has been mentioned in Who’s Who in Finance and Industry, Who’s Who in Higher Education, and is the recipient of the AMA Award for Excellence in Management Education.
Mark encourages readers to visit www.uniquesalesstory.com or www.GentleRainMarketing.com for more information on his book and seminars.
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