China Watch Blog detects a huge jump in the use of press releases for marketing various products, and has reproduced a typical example where the release reports that the highly anticipated Boogie Board Rip LCD Writing Tablet, the first Boogie Board tablet model with save capabilities, is now shipping to addresses in North America, Europe and other select global locations.
It continues to say that purchases can be made through Brookstone.com (U.S. only), Amazon.com, and improvelectronics.com. Preorders placed on improvelectronics.com will also begin shipping today.
“This is a monumental day – not only for Improv Electronics but for environmentally-conscious consumers around the world,” said Dr. Albert Green, Kent Displays/Improv Electronics CEO, was quoted as saying.
“Paper has been used as writing and drawing medium for roughly a thousand years. With the launch of the Boogie Board Rip tablet, we now offer a comprehensive family of Boogie Board eWriters that are viable electronic, paperless alternatives to note books, composition books, legal pads, sketch books, memo pads, sticky notes, scratch paper and other writing and drawing mediums. As more and more consumers use Boogie Board eWriters instead of their paper-based counterparts, we will move much closer to a truly paperless society.”
The Boogie Board Rip tablet will be launched with optional Virtual Desktop Companion software, downloadable from improvelectonics.com. The Microsoft Windows compatible tool expands the functionality of the Boogie Board Rip tablet when it is connected to a PC. Users can view notes and drawings on a computer monitor in real time, save files directly to their computer, and share files via e-mail.
“The high volume of Boogie Board Rip tablet preorders indicates consumers are eager to embrace an electronic, paperless writing and drawing medium,” continued Dr. Green. “The benefits compared to paper are obvious: they are less costly (than an equivalent amount of paper), offer expanded functionality, and have far less impact on the environment. I am confident eWriters will become the preferred writing and drawing medium of the 21st century — it’s just a matter of how quickly.”
MSRP for the Boogie Board Rip tablet is $129.99 USD (114.99 Euros, 99.99 British pounds, and 14,800 Yen). Consumers can click the Buy Now button on improvelectronics.com to view local retailers. Announcements about Boogie Board Rip tablet availability in additional countries and retails outlets are forthcoming.
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