China Watch Blog has learnt that China’s top broadcasting watchdog on Wednesday ordered a ban on sex-related advertisements on the country’s radio and TV.
In a circular issued Wednesday, the State Administration of Radio, Film and Television (SARFT) demanded greater self-discipline from radio and TV stations in handling commercials.
The broadcasters should not insert any commercial advertisements between the titles, the body and the trailer while airing TV dramas, the administration said.
Broadcasters should examine advertisements related to drugs, medical equipment, health supplements and TV shopping in a serious manner before airing them, according to the circular.
The administration also said commercial advertisements should not be aired under the guise of a news report, or in the form of a news interview.
News anchors should never serve as product endorsers for commercials, the circular added.
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